We are an extremely agile, fast and globally connected non-profit organisation, acting to direct increasing shares of profit for social good and the planet, through forms of Business, Marketing and Innovation Activism.

Promoting the reduction of private profit in favour of common profit, to generate social prosperity and environmental protection, is the first of our goals.

In Veracura’s vision is the evolution of the Non-Profit dimension into Profit-for-People-and-Planet (PPP).

The planet and its inhabitants urgently need actively engaged and prepared people, organisations and companies that believe in this progressive vision.

Companies, among the main actors in the economic and social system, should therefore reconsider the concept of maximising profits if at the expense of the social and environmental contexts in which they operate.

Veracura was born precisely from this drive: the need to develop highly competitive, innovative and effective development models, capable of producing profit to be redistributed and invested in projects with a positive social and environmental impact.

We represent a group of people sensitive to social and environmental issues. Over the years, each of us has brought this attention to our own areas of research and work.

Shared worldviews and mutual esteem unite us in our commitment to develop what we believe in: the common good.

Among the founders, advisors and resources of Veracura many of us possess and share international experiences and networks of the highest entrepreneurial, managerial, academic and institutional profile.

Veracura is a cooperative think tank, an activism accelerator that develops its own projects and supports non-profit organisations and large corporations in devising initiatives to accelerate their social and environmental activism. The analytical, strategic and operational model is that of a Global Business and Marketing Innovation Company.

For large companies, especially multinational ones, we are a proactive partner for designing and implementing Progressive Brand Activism strategies and projects.

The broad spectrum of experience, skills and networks poured into Veracura place it among the companies of international excellence that first believed that the non-profit world needs innovation, strong experience, skills, strategic relationships and dedication.