is an extremely agile, fast-moving and globally connected non-profit organization, which acts to generate increasing shares of profit to benefit people and the planet through forms of Business, Marketing and Innovation Activism.

One of the first objectives of Veracura is to promote the reduction of private profit in favor of common profit, in order to generate social prosperity and environmental protection.

Veracura’s vision is the evolution of the non-for-profit dimension into profit-for-people-and-planet (PPP).

The planet and its inhabitants are in urgent need of actively engaged and prepared people, organizations and companies who believe in this progressive vision.

Companies, which are among the main players in the economic and social system, should therefore reconsider the concept of maximizing profits at the expense of the social and environmental contexts in which they operate.

This is exactly where the idea for Veracura initially came from: the need to cultivate highly competitive, innovative and effective development models, capable of producing profit that can be redistributed and invested in projects with a positive impact on people and the planet.

Veracura represents a group of people who are sensitive to social and environmental issues. Over the years, each of them has brought this attention to their own areas of research and work.

Among the founders, the members of the scientific committee and the human resources of Veracura, many possess and share international experiences and networks of the highest entrepreneurial, managerial, academic and institutional profile.

Veracura is a cooperative think tank, an Activism Accelerator that develops its own projects and supports non-profits organizations and corporations in designing initiatives with the purpose of accelerating their social and environmental responsibility and impact. The analytical, strategic and operational model is that of a Global Business and Marketing Innovation Company.

For big companies, especially if they are multinational, Veracura represents a proactive partner to design and manage targeted and progressive Brand Activism activities.

Our extensive experience and network, paired with a varied range of skills, places Veracura among some of the best internationally recognized organizations, which believe that the non-profit world needs strong innovation, experience, skills and dedication.