Veracura is a new model, unique in its kind: a progressive social and environmental impact accelerator.
By using innovation, business and marketing as forms of activism, we create our own projects and help non-profit organizations and large companies to increase their positive impact.
In a nutshell, we are a Global Business and Marketing Innovation Company, not for private profit.
Our purpose is to generate profit for projects so as to improve the condition of the planet and its inhabitants.
Veracura represents a group of people united by a keen concern for social and environmental issues. Over the years, we all transposed this sensitivity to our workplaces and research interests.
A shared vision and mutual respect unite us in our commitment to develop what we believe in: the common good.
Our big virtual dream? Becoming a DAO, as soon as possible. WAGMI!
Business, Marketing and Innovation Activism
Profit for People and Planet (PPP)
is an extremely agile, fast-moving and globally connected non-profit organization, which acts to generate increasing shares of profit to benefit people and the planet through forms of Business, Marketing and Innovation Activism.
One of the first objectives of Veracura is to promote the reduction of private profit in favor of common profit, in order to generate social prosperity and environmental protection.
Veracura’s vision is the evolution of the non-for-profit dimension into profit-for-people-and-planet (PPP).
The planet and its inhabitants are in urgent need of actively engaged and prepared people, organizations and companies who believe in this progressive vision.
Companies, which are among the main players in the economic and social system, should therefore reconsider the concept of maximizing profits at the expense of the social and environmental contexts in which they operate.
This is exactly where the idea for Veracura initially came from: the need to cultivate highly competitive, innovative and effective development models, capable of producing profit that can be redistributed and invested in projects with a positive impact on people and the planet.
Veracura represents a group of people who are sensitive to social and environmental issues. Over the years, each of them has brought this attention to their own areas of research and work.
Among the founders, the members of the scientific committee and the human resources of Veracura, many possess and share international experiences and networks of the highest entrepreneurial, managerial, academic and institutional profile.
Veracura is a cooperative think tank, an Activism Accelerator that develops its own projects and supports non-profits organizations and corporations in designing initiatives with the purpose of accelerating their social and environmental responsibility and impact. The analytical, strategic and operational model is that of a Global Business and Marketing Innovation Company.
For big companies, especially if they are multinational, Veracura represents a proactive partner to design and manage targeted and progressive Brand Activism activities.
Our extensive experience and network, paired with a varied range of skills, places Veracura among some of the best internationally recognized organizations, which believe that the non-profit world needs strong innovation, experience, skills and dedication.If we were to move away from the model based on private profit and towards practicing one inspired by the prosperity of people and the planet, the world would be a better place to live in.
With will, confidence and hope,
Veracura was able to create a team based on the strong belief in a necessary shift of the paradigm of how we use one’s profession. Generating impact is also a matter of competences and relations, not only conviction.
For this reason, our Squad members possess and share international experiences and networks of the highest entrepreneurial, managerial, academic and institutional profile.
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The Squad is Veracura’s strength and soul. We are a pack of creative, dynamic and (slightly) rebellious people. We’re armed to the teeth with our best intentions and we put our skills to the service of the common good.
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